Annual Original Characters Parade! Minister of Culture Joins Mascots for a Fun and Exciting Opening for CET Expo Dome Area
This year marks the seventh edition of Creative Expo Taiwan, and the annual theme of 2017 is boldly set as “Cultural Explosion,” attempting to ignite new energy for cultural and creative industry! Today (20), CET organized “Original Characters Parade” at the Expo Dome Area, where Minister of Culture Cheng Li-chun joined 15 original characters for the exciting and fun opening for the Expo Dome Area. Through concrete actions, they also showed support for Asia’s licensing market, hoping to build Taiwan into Asia’s base of original characters!
Fifteen mascots of original characters from Taiwan and Hong Kong jointly demonstrated CET’s exclusive “Gymnastics of Imagination” on stage, attracting all attentions with their cuteness and energetic movements! After the exercise, Minister Cheng revealed her playful side as she interacted with the mascots and took selfies with them; later, the minister visited the booths of a number of exhibitors in the licensing area, including Taiwan Character Brand Licensing Association, LOWPOSE Character Artist Showcase, and LINE Creators Market, to show her full support for original character licensing.
“In addition to emphasizing production value, CET’s goal is also to show the world Taiwan’s cultural value!” The theme “Cultural Explosion” fully manifests Ministry of Culture’s determination to create value-added for Taiwan’s cultural and creative industry through cultural power. As Taiwan’s first major licensing fair, Ministry of Culture hopes that the CET Expo Dome Area can further promote Taiwan’s original creativities to the world through licensing, building Taiwan into Asia’s base of original characters, as well as one exhibition in Asia that has the greatest “thinking power”! Hong Kong, for example, shows much confidence in Taiwan’s licensing market, and for the first time organized the Hong Kong Pavilion to partake in the exhibition this year.
The first two days of CET are open to professional buyers only. Beginning tomorrow (21), the exhibition will open to the public for free. Minister Cheng shared her strategy for visiting the exhibition, suggesting that visitors should not miss the theme pavilion at Huashan 1914 Creative Park, which features not only dialogues on cultural issues between a number of famed professionals in the industry, but also five major topics showcasing lunch box, daily objects, and airport signages that are very much related to our everyday life in Taiwan. Visitors will get to see the new and exciting creative ideas of designers! The exhibition also collaborates with local paper mill Suho and Spring Pool Glass to give refreshing touches to the exhibition space, and visitors will definitely take a lot of pictures here at the exhibition! Furthermore,Crafts Local invites a number of local craft masters for live demonstration of exquisite techniques. Thailand and Burkina Faso have both sent delegations to the exhibition, which definitely merit a visit. At Songshan Cultural and Creative Park, the exhibition features Demo Room that selects CET exhibits in an attempt to create displays of future life. The Design Material Exhibition, a collaboration between Taiwan and Japan, boldly showcases innovative materials and creative applications. Many art centers and museums under Ministry of Culture, as well as government subsidized cultural and creative projects also participate in the exhibition, putting Taiwan’s cultural and design powers on full display.
Creative Expo Taiwan runs from April 19 to 23 at Huashan 1914 Creative Park, Songshan Cultural and Creative Park, and Expo Dome, which will open to the general public on the last three days for free. Fringe shop activities will run until the end of April. Download CET App and check in at the 379 fringe shops across Taiwan, and get a chance to win a wonderful gift. We welcome all citizens to experience wonderful cultural and creative charms sparked by domestic and international exhibitors.