About CET

Theme-PÓ-TÓ PAH-BĪN

The World’s Taiwan and Its Many Faces

In year 1624, Taiwan leapt onto the world stage in the Age of Discovery. On a sandbar known as Tayouan, an age started when this Pacific island connected to the new world across the oceans. With all of Taiwanese history behind us, in 2024, we should be more actively charting new courses for Taiwan than ever before. From the perspectives of different eras and ethnicities, we should further explore our own diversity and reposition Taiwan in relation to the world.

The three sections titled “NÁ THIANN NÁ KIÂNN,” “NÁ KHUÀNN NÁ KÌ,” and “NÁ-Ē ÁN-NE” will respectively feature walking tours, documentary exhibits, and exhibition forums. We hope to transcend the venue’s limitations in space and time through different forms of curation. With the walking tours, not only can the physical aspect of the venue be expanded, digital applications can also integrate references to local landscapes. The documentary exhibits combine spatial scenarios, digital experiences, and historical objects to offer an audiovisual journey. Last but not least, through the exhibition forums, we hope to challenge existing spatial restrictions and be more experimental. With a variety of topics in exhibition halls, theaters, or lecture halls, we hope to bring visitors different experiences that resonate.

PÓ-TÓ PAH-BĪN,In the Taiwanese language, PAH-BĪN means “absolutely, definitely, or certainly.” The theme of PÓ-TÓ PAH-BĪN, in addition to literally referring to the many faces of Taiwan, incorporates the word PAH-BĪN to denote a truly authentic Taiwanese culture. The theme’s Taiwanese phrase, with its double meaning, highlights an essence of definitively Taiwanese spirit.
This year’s PÓ-TÓ PAH-BĪN is definitely an intriguing journey through history.

Key visual

From 1624 to 2024, four centuries of Tainan’s history has merged with modern times and formed a diverse cityscape. The continuous geometric pattern symbolizing PAH-BĪN not only presents traditional culture in a new way but also signifies the profound meaning in the interplay of tradition and modernity.

The three key visuals have been inspired by the city’s historical heritages - the Confucius Temple, refined traditional metalwork, and the Fire Horse Festival unique to Kanding Township in Houbi. These visual elements are subtly incorporated into the ring-shaped words inspired by Tainan’s roundabouts. Such synthesis of symbols of traditional culture and daily life signifies the ubiquity of cultural assets in our life.

About the three continuous geometric patterns:
- The half-moon pattern resembling the frame of a paper lantern symbolizes the passing down of culture through the progression of time.
- The bricks and tiles of traditional architecture become a weaving pattern that represents the accumulation of wisdom and the spirit of traditional craft.
- The pattern reminiscent of rising incense smoke symbolizes the drive toward higher achievements.

In terms of colors, we hope to disrupt the reserved color schemes traditionally found in Tainan by using three distinct colors to create respective symbolisms for the city: The pastel blue represents the clash of diverse perspectives; the pastel green symbolizes energetic creativity; and the combination of blue and green suggests an inclusive cultural prospect.

Creative Brands and IP Licensing Exhibition Hours

*The last entry time is 30 minutes before closing.
*Reminder: The exhibition hall does not permit pets, hazardous materials, or smoking.

Professional Buyers' Days:
August 26 (Monday), 27 (Tuesday) 10:00 AM - 18:00 PM

Open to the General Public:
August 28 (Wednesday), 29 (Thursday) 10:00 AM - 18:00 PM
August 30 (Friday), 31 (Saturday) 10:00 AM - 20:00 PM
September 1 (Sunday) 10:00 AM - 17:00 PM

Cultural Curation, NTCRI, PINGTUNG, and PENGHU Exhibition Hours

*Reminder: The exhibition hall does not permit pets, hazardous materials, or smoking.

Open to the General Public:
August 26 (Monday)-29 (Thursday) 10:00 AM - 18:00 PM
August 30 (Friday), 31 (Saturday) 10:00 AM - 20:00 PM
September 1 (Sunday) 10:00 AM - 17:00 PM

Lesson :D and Taiwan Cultural and Creative Park Exhibition Hours

Open to the General Public:
August 23 (Fri) - September 1 (Sun)

ICC Tainan Exhibition Area Map

Traffic Information

Map of 2024 Creative Expo Taiwan (8/23-9/1)​

ICC Tainan​

|By car|
  • Downtown Tainan → Highway No. 86 → Shanglun IC (Exit to Datan) → ICC Tainan
  • Taipei/ Taichung/ Kaohsiung → National Freeway No. 1/ No. 3 → Connect to Highway No. 86 at Rende IC → Shanglun IC (Exit to Datan) → ICC Tainan
  • Parking Information: ICC Tainan has 550 indoor car parking spaces on B1, 3F, and 4F, with electric vehicle charging stations on the 3F. Additionally, there are 464 outdoor scooter parking spaces.
|By THSR|A 5-minutes walk from Exit No. 2, HSR Tainan Station |By Taiwan Railway|A 5-minutes walk from TR Shalun Station

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