為扶植臺中優良文創業者，臺中市政府文化局推動「TCOD台中原創」品牌計畫，透過城市共同品牌之推廣，提升臺中文創品牌價值與競爭力，建立臺中優質文創品牌形象。

In order to support Taichung's excellent literary entrepreneurs, the Cultural Affairs Bureau, Taichung City Government has promoted the "TCOD Taichung" brand plan.Through the promotion of a joint city brand, enhance the value and competitiveness of Taichung's cultural and creative brands and establish an image of high-quality cultural and creative brands in Taichung.