主角小鼴鼠「MOGU MOLE」不小心在網上買錯尺寸，穿上過大球鞋後，意外迷上大廓形時尚。以「越大越酷」為主題，推出一系列既可愛又帥氣的公仔與周邊。

MOGU MOLE, a small mole, accidentally ordered the wrong size sneakers online. Trying to fit into the oversized shoes, he unexpectedly discovered the charm of big style. Under the theme "The Bigger, The Cooler," this brand offers a line of cute and cool figures and merchandise.