小黑啤是一隻樂觀、充滿好奇心的臺灣黑熊，非常貪吃！他和機智獨立的小藍地、自信可愛的小紅瑰、純真自由的小黃紹和活力無限的小白米，在生活中發現小樂趣！

BEELU is an optimistic and curious Formosan black bear with a big appetite — sausage is his all-time favorite, everything else comes second!

Together with his friends — clever and independent BRAINDY, confident and charming ROSÉ, pure and free-spirited SHAO, and endlessly energetic MIJO — they turn everyday moments into surprising adventures.