從筆下到貨架：NishimuraYuji -西村 優志- 讓角色活進生活日常的秘密

角色如何從插畫師的筆下，走進貨架、走進消費者的日常？
NishimuraYuji -西村 優志- 為知名插畫師，以studio UG夥伴為核心，推出了許多作品，其中包括「GOKIGEN PANDA -開心熊貓-」、「LOVE RABBIT -戀愛兔-」等廣受喜愛的角色。
然而讓角色真正落地市場，背後仰賴的不只是創作才華，更是一套完整的商業運營體系。
本次講座，NishimuraYuji -西村 優志- 將攜手 studio UG 共同創辦人相川美希共同與談——一位掌握創作靈魂，一位熟稔商業運作，兩人將分享從誕生到商品化的完整路徑，讓角色真實融入大眾生活，這場對談將帶給你兼具創作溫度與商業視野的第一手洞察。

How does a character travel from an illustrator's pen to store shelves and into consumers' everyday lives?
NishimuraYuji is a renowned Japanese illustrator who, together with his studio UG collaborators, has brought to life a series of beloved original characters — including ""GOKIGEN PANDA"" and ""LOVE RABBIT."" Yet bringing a character successfully to market requires more than creative talent alone; it demands a complete and thoughtful business operation behind the scenes.
In this talk, NishimuraYuji will be joined by Aikawa Miki, co-founder of studio UG — one bringing the creative soul, the other the business expertise. Together, they will share the full journey from character creation to commercialization, revealing how original characters can be woven into the fabric of everyday life.
This conversation offers rare, first-hand insight that bridges artistic vision with commercial strategy — not to be missed by illustrators, IP developers, and brand licensing professionals alike.