IP不是可愛就好：市場通路買單的條件

本場論壇邀請深耕零售百貨的新光三越企劃活動部羅英慈協理，與長期深耕IP內容開發的BIOS共同創辦人暨執行長白尊宇，從通路視角與內容視角雙軌切入，直指零售端真正在意的合作條件——可愛只是門票，能賣才是關鍵。
兩位講者將共同拆解：通路如何評估一個IP的商業可行性、品牌契合度如何影響消費者買單意願、聯名合作中常見的風險地雷與管理策略，並提供可直接帶回應用的評估框架，協助業界人士在下一次聯名決策中，少走彎路、多抓勝算。

This forum brings together Luo Ying-Ci, Associate Director of the Planning & Events Division at Shin Kong Mitsukoshi — a veteran of retail and department store operations — and Bai Zun-Yu, Co-Founder and CEO of BIOS, a seasoned leader in IP content development. 
Approaching the topic from the dual perspectives of channel and content, they tackle the collaboration criteria that retail channels truly care about: cuteness gets you in the door, but sellability is what closes the deal.

The two speakers will jointly unpack how retail channels assess the commercial viability of an IP, how brand fit shapes consumer purchasing intent, the common pitfalls and risk management strategies in co-branding partnerships, and offer a practical evaluation framework you can take back and apply immediately — helping industry professionals make smarter, more confident decisions the next time a collaboration opportunity comes knocking.