Audience Company
- Venue：Blueprint Cultural and Creative Park Introduction
- Introduction：
IP From Audience Data X Real-Time Interactive Co-Creation X IP Creators Exclusive Collaboration
Welcome to the Audience Company! We specialize in researching various fascinating audience behavior anecdotes—nothing is off-limits here!
Audience engagement is in our DNA! It's not just because we're called the Audience Company; it's also because every action and behavior of our staff is based on insights from the TAICCA's "Taiwan Cultural Content Consumption Trend Survey," reflecting the daily audience behaviors of the Taiwanese public.
Welcome aboard! Join our staff in uncovering the clues hidden in everyday audience behaviors and discover unexpected and interesting stories!
Forum Topic：Character IP Forum
- Venue：ICC Tainan - 3F ZEELANDIA
- Introduction：
In our Character IP Forum, we delve into four key perspectives: international character IPs, co-branding strategies, Taiwan's experience with overseas expansion, and IP licensing laws. We explore how successful international character IPs translate their imagery and manage strategies in overseas markets, revealing the secrets behind their viral success! Experts from Japan, Taiwan, and other regions in the character IP industry will discuss international licensing trends and character IP management strategies, fostering exchange and experience-sharing among professionals at home and abroad.
✦ Revealing International IP Image Translation ✦
We will explore how the globally renowned IP "Sumikko Gurashi" successfully translated into an animated film, balancing character IP identity with innovation. This session uncovers the process of translating character IPs into products, staying ahead of trends, and revealing the secrets behind their explosive popularity. Industry experts are specially invited to this forum to share their valuable experiences—don't miss out!
✦ Experience Sharing from Japan and Korea Licensing Exhibitions ✦
Focusing on the practical experiences of participants in the Japan and Korea licensing exhibitions led by TAICCA, this session shares successful challenges and takeaways, offering preparation tips for improving international exhibition outcomes.
✦ Legal Knowledge on Image Licensing ✦
This session will explore the legal framework of image licensing, understanding licensing contracts, and copyright protection. Through expert speakers and case analysis, practical advice will be provided to help avoid legal risks.
Curatorial Team：TAICCA
Established in 2019 by the Ministry of Culture, the Taiwan Creative Content Agency (TAICCA) supports the production, distribution, development, and overseas expansion of audiovisual content, digital content, music, comic, performing art, and more. As your premier partner in Taiwan, TAICCA offers unparalleled support, resources, and expertise to navigate the dynamic landscape of the Taiwanese creative content industry and maximize the potential for success.