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Hito! Togetherness and Nation

Our excitement goes over the top with every home run. Uni-President 7-Eleven Lions is rooted in Tainan and connected to local baseball fans. In the 1970s, Tainan Giants baseball team carried our collective aspirations, and won in international championships. Due to geopolitical factors, our sports teams have been given many names over the years. However, people in Taiwan remain united behind baseball. We cheer, break through, and show our bravery and confidence. Therefore, we hold our breath to watch every hit and every move.

The Uni-President 7-ELEVEn Lions team, which strongly emphasizes local identity, actively integrates Tainan's baseball history into their marketing efforts, rallying under the slogan "Spirit of the Tainan Giants."

The Giants Little League and International Diplomacy

The Giants Little League team was composed of players from the Syuh-Jin Elementary School baseball team in Tainan and elite young players from seven counties and cities in southern Taiwan. In 1971, they won the championship at the Little League World Series in Williamsport, and subsequently defended their title multiple times.

During the 1970s, a period coinciding with the severing of diplomatic ties between Taiwan and the United States, these young players carried the hopes of the Taiwanese people. Every score they made brought cheers from the nation, glued to their TV screens. The Giants Little League not only set a glorious record in Taiwanese baseball history and won international acclaim but also helped boost Taiwan's confidence on the global stage.

The Giants Little League was a star team made up of young baseball elites from seven counties and cities in southern Taiwan (Chiayi County, Tainan County, Tainan City, Kaohsiung County, Kaohsiung City, Pingtung County, and Penghu County), winning numerous international championships.
The Little League World Series, known as the "Williamsport Little League" in Taiwan, is held in Williamsport, Pennsylvania, USA. In 1973, Tainan's Little League Major League defeated the Cactus Little League of Tucson, Arizona.

A Team Born in Tainan

The Uni-President 7-ELEVEn Lions team, rooted in Tainan, is one of the oldest teams in the Chinese Professional Baseball League, having never changed ownership or name since the league's inception. In the early stages of professional baseball development, they adopted the Tainan Baseball Stadium, established in the 1930s, continually investing resources to upgrade the venue. Their marketing efforts have revived the "Spirit of the Tainan Giants," incorporating elements of Tainan into their unique cheer props.

In Tainan, the victory flags are a common sight in fan-owned stores, creating a unique baseball landscape in the city.

In 2024, the Uni-President 7-ELEVEn Lions team celebrated a victory at their Tainan home stadium, winning the first half-season championship.
The "Victory Flag" used by the Lions' cheer team in 1994 was well received by fans and was reissued in a retro version in 2024. It is commonly displayed in stores throughout Tainan that support the Uni-President Lions.

TOGETHER

Due to diplomatic challenges, we participate in international competitions under the name "Chinese Taipei." However, our jerseys bear many names: the 1984 Los Angeles Olympics bronze medal "Chinese Taipei" jersey, the CT jersey from the World Baseball Classic, the Taiwan Dog jersey from the Asian Championship, and the Team Taiwan jersey from the Winter League. Regardless of the name, they all represent us and the collective spirit of competition and unity that all Taiwanese fans hope to see on the international stage.

Whether it's the Chinese Taipei team or the Taiwan team, when the umpire's call of "Play Ball" echoes, we all stand together.

In order: the 1984 Los Angeles Olympics bronze medal "Chinese Taipei" jersey, the 2017 Taiwan Dog jersey from the Asian Championship, the 2023 CT jersey from the World Baseball Classic, and the 2023 Team Taiwan jersey from the Winter League.
The 2017 Asian Championship marked the first appearance of the Taiwan Dog emblem.